Back to the blog home for our start-here guides and pricing guides.
Every guide we have published, newest first.
Oct 7, 2026 · 4 min read
What is an animatic? A timed storyboard with a scratch voiceover that lets you fix pacing & story before animation…
Oct 7, 2026 · 4 min read
What does an in-house video team really cost compared with a studio? Compare salaries, software, equipment, time & see when…
Oct 7, 2026 · 6 min read
Quick answer: Mixed-media video combines two or more production formats in a single piece. That might be live-action footage with…
Sep 24, 2026 · 5 min read
Animatic, style frame, kinetic type, cutdown, safe zone and more. 40 video production terms explained in plain English.
Sep 22, 2026 · 12 min read
Kinetic typography in explainer videos boosts recall when pacing matches reading speed. Learn when moving text helps, when it hurts…
Sep 16, 2026 · 10 min read
Quick answer To scale video production with AI, enterprise marketing teams should keep strategy, scripting, and creative direction with people,…
Sep 14, 2026 · 10 min read
Corporate motion graphics can make complex products and processes easier to follow. Learn five visual approaches, how to plan the…
Sep 13, 2026 · 8 min read
AI can help create a compelling product video, but exact packaging, logos and product demonstrations need a deliberate production plan.…
Sep 9, 2026 · 9 min read
Planning your 2027 marketing video budget? What video actually costs now, how to allocate across video types, and the line…
Sep 9, 2026 · 9 min read
An app demo video is your onboarding flow compressed to 90 seconds. What to include, app store specs & the…
Aug 20, 2026 · 9 min read
Most explainer video companies hide their pricing. Here are the real reasons why, what it costs you as a buyer,…
Aug 20, 2026 · 10 min read
Video marketing for nonprofits on a real budget. Which videos to make first, how to tell a donor story without…
Founder & Creative Director, Gisteo
Stephen has spent 30+ years in advertising, branding and video, including 15 years at agencies like Young & Rubicam, JWT and DDB, before launching Gisteo in 2011. He still works hands-on on every project and leads the studio's custom animation and AI video work. More about Stephen
