Back to the blog home for our start-here guides and pricing guides.
Every guide we have published, newest first.
Oct 16, 2026 · 6 min read
AI UGC video ads look like creator content but are made with AI. See what they cost, the best uses,…
Oct 13, 2026 · 3 min read
How Gisteo’s AI video ad campaign for 62or70.com earned a 68% YouTube view rate and a 16% Facebook click-through rate…
Oct 12, 2026 · 9 min read
What AI video ads cost in 2026, how they’re made & how to choose who makes yours. A guide from…
Oct 9, 2026 · 5 min read
Quick answer: Yes. A professional, custom 60-second 2D, whiteboard or motion graphics video is realistic for under $5,000 with an…
Oct 9, 2026 · 5 min read
Custom motion graphics vs. stock video: stock is cheap and fast, custom is ownable and on-brand. Here's which delivers a…
Oct 9, 2026 · 5 min read
2D vs. 3D animation for explainer videos: compare cost, timeline & uses and learn when the depth and realism of…
Oct 9, 2026 · 5 min read
A brand mascot makes explainer videos memorable. Learn when it fits your brand & how to keep it consistent, including…
Oct 7, 2026 · 7 min read
An AI video consultant helps you pick the right tools, workflow & budget for AI video. Here's what they do,…
Oct 7, 2026 · 5 min read
Quick answer: To localize an explainer video, translate and adapt the script, replace the voiceover or add subtitles, update every…
Oct 7, 2026 · 5 min read
Accessible explainer videos need captions, audio description, transcripts and readable visuals. Here are the WCAG basics every marketing team should…
Oct 7, 2026 · 4 min read
Quick answer: To design a sound-off explainer video, make the visuals tell the story without the voiceover. Use captions or…
Oct 7, 2026 · 4 min read
Quick answer: Sound design is the music, sound effects and audio mixing that surround your voiceover. It sets the mood,…
Founder & Creative Director, Gisteo
Stephen has spent 30+ years in advertising, branding and video, including 15 years at agencies like Young & Rubicam, JWT and DDB, before launching Gisteo in 2011. He still works hands-on on every project and leads the studio's custom animation and AI video work. More about Stephen
