Case Study: How AI Video Ads Earned A 68% View Rate and 16% Click-Through Rate

Quick answer: For 62or70.com, a Social Security claiming analysis tool, Gisteo produced a series of short AI-powered campaign videos that explore different creative angles on one of retirement’s biggest decisions: when to claim benefits. The results: a 68% view rate on YouTube, more than twice the YouTube average, and a 16% click-through rate on Facebook, roughly 10 times the platform norm.

At a glance

Client	62or70.com, a Social Security claiming analysis tool
Goal	Educate Americans on when to claim Social Security, and drive them to the tool
What we made	A campaign of five AI cinematic video ads, 17 to 29 seconds each, each testing a different creative angle
Channels	YouTube and Facebook
Results	68% YouTube view rate (more than 2x the YouTube average); 16% Facebook click-through rate (about 10x the platform norm)

The challenge

When to claim Social Security is a complex, emotional financial decision, and most people make it without running the numbers. 62or70.com helps them do that. The challenge was to get a busy audience to stop scrolling, care about a topic that feels dry, and click through to the tool. Traditionally, that would mean one expensive commercial and a big bet on a single idea. A single live-action commercial can easily run into six figures once you add crews, actors, locations and post-production.

Our approach: many angles instead of one big bet

Instead of one commercial, we produced a campaign of short AI cinematic videos. Each takes a different, relatable angle on the same message, so the brand could test what resonated with its audience and scale the winners. AI production made it practical to create several premium-looking concepts for a fraction of what one traditional commercial would cost. Every video still went through the human side of production: concept, script, art direction, editing, voice and sound. AI generated the scenes; our team decided what the story was and made sure each spot looked and sounded like one brand.

The videos

Draft Day

Car Wrap

Living Room

Celebration

Tattoo

The results

• 68% view rate on YouTube, more than twice the YouTube average.
• 16% click-through rate on Facebook, roughly 10 times the platform norm.

In a feed where most ads get skipped, viewers watched and acted.

Why it worked

• Several angles, one message. Testing multiple creative concepts let the audience show which framing worked, instead of guessing.
• Short and focused. Each spot runs under 30 seconds and makes one point.
• Relatable scenes. Everyday moments turn an abstract financial decision into something viewers recognize.
• Premium look at a testing budget. AI production made cinematic quality affordable across a whole set of ads.

What other brands can take from this

If your product explains something complex, such as finance, insurance, healthcare or software, a campaign of short AI video ads lets you test angles quickly and put budget behind what works. Read more in our guide to AI video ads, see our AI video production services, or check pricing (cinematic AI starts at $1,000 for a 15-second spot and $3,000 for a 60-second film).

Want to see AI video ads compared side by side with traditional animation? Watch our breakdown: AI Video Ads vs Animation: Which Should You Pay For?

FAQs

What view rate did the 62or70 AI video ads achieve?

A 68% view rate on YouTube, more than twice the YouTube average.

What click-through rate did they get on Facebook?

A 16% click-through rate, roughly 10 times the platform norm.

How many videos were in the campaign?

Five short AI cinematic spots, each between 17 and 29 seconds, each exploring a different creative angle.

Why use AI video for an ad campaign?

AI production makes it affordable to create several premium-quality concepts and test them, instead of betting the budget on one commercial.