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Animation
How animated explainer videos work, which styles fit which message, and how to plan, script and budget one. Written by Gisteo, a custom animation studio that has produced explainer videos for brands since 2011.
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Nov 3, 2026 · 9 min read
Brand storytelling with motion graphics: 7 examples and how to brief a studio for your brand story. A practical guide…
Nov 3, 2026 · 10 min read
How to choose an explainer video color palette: brand colors for motion, meet contrast rules & avoid common mistakes. Examples…
Nov 3, 2026 · 9 min read
What makes a great animated video producer? 8 signs to check in the portfolio and on the first call before…
Oct 27, 2026 · 4 min read
The best SaaS explainer video examples, from Dropbox and Slack to real B2B software explainers & the 5 patterns they…
Oct 9, 2026 · 5 min read
Quick answer: Yes. A professional, custom 60-second 2D, whiteboard or motion graphics video is realistic for under $5,000 with an…
Oct 9, 2026 · 5 min read
2D vs. 3D animation for explainer videos: compare cost, timeline & uses and learn when the depth and realism of…
Sep 24, 2026 · 5 min read
Animatic, style frame, kinetic type, cutdown, safe zone and more. 40 video production terms explained in plain English.
Sep 22, 2026 · 12 min read
Kinetic typography in explainer videos boosts recall when pacing matches reading speed. Learn when moving text helps, when it hurts…
Sep 14, 2026 · 10 min read
Corporate motion graphics can make complex products and processes easier to follow. Learn five visual approaches, how to plan the…
Sep 9, 2026 · 9 min read
Planning your 2027 marketing video budget? What video actually costs now, how to allocate across video types, and the line…
