Introduction
Looking for inspiration on the best animated corporate video production examples? We’ve got you covered.
In today’s marketing landscape, animated corporate videos have become a powerful tool for brands to connect with their audiences. These videos simplify complex ideas, engage viewers with compelling storytelling, and leave lasting impressions. As the creator behind some of the most innovative animated explainer videos, I’m excited to share a curated selection of the best animated corporate video production examples that have inspired us at Gisteo over the past couple of years. These examples showcase creativity, clarity, and impact—demonstrating how animation can elevate corporate messaging across industries.
Whether you’re looking to improve your internal communications, boost recruitment efforts, educate your customers, or enhance your brand presence, this guide will provide invaluable insights and inspiration. Let’s dive into the standout animated corporate videos that are setting new standards in the past couple of years.
Why Animated Corporate Videos Matter
Corporate videos serve multiple purposes: they inform, educate, motivate, and engage both internal and external stakeholders. With the rise of digital media consumption, animation has emerged as an ideal format for corporate storytelling. Here’s why animated corporate videos are essential:
- Clarity: Animation breaks down complex topics into digestible visual narratives.
- Engagement: Vibrant visuals and dynamic storytelling capture attention in a crowded digital landscape.
- Versatility: Suitable for branding, internal communications, recruitment, product demos, and customer education.
- Consistency: Animation allows for a consistent brand voice and style across multiple videos.
- Accessibility: Animated videos can transcend language and cultural barriers with universal visual cues.
Now, let’s explore some of the best animated corporate video production examples, highlighting what makes each unique and effective.
Top Animated Corporate Video Examples
LangEase – SaaS Product Launch Ad Video
LangEase is an ideal solution for running cold outreach campaigns, generating leads, launching new features, or bringing a product to market.
This brand-specific launch spot that mixes isometric UI scenes with playful character loops—ideal for product-intro sections.
Upsend: Simplifying Complex Solutions
Upsend’s animated video takes viewers through their corporate story with clear visuals and straightforward narration. They showcase how their solutions simplify business processes, making it easier for companies to scale and innovate. The animation style is clean and professional, reflecting the company’s technology-driven approach.
Venmo: The Power of Seamless Transactions
Venmo’s animated corporate video stands out by focusing on the ease and security of digital payments. The animation captures everyday scenarios where Venmo enhances convenience, making financial transactions feel effortless and trustworthy. The video’s friendly tone and relatable examples reinforce the brand’s position as a leader in peer-to-peer payments.
Microsoft: Driving Collaboration and Productivity
Microsoft’s corporate video showcases their commitment to empowering people through technology. The animation highlights various Microsoft tools that facilitate collaboration and productivity, particularly in hybrid work environments. The video balances technical information with engaging storytelling, making it accessible to a broad audience.
Google Assistant: Privacy and Convenience Combined
Google Assistant’s animated video highlights privacy and security as its core features. The animation explains how the assistant stays in standby mode, only activating when prompted by the user. It also demonstrates practical uses, such as controlling smart home devices, showcasing the assistant’s convenience and user-friendly design.
Slack: Enhancing Workplace Communication
Slack’s video captures the essence of modern workplace communication. The animation emphasizes the platform’s ability to bring teams together through messaging, channels, and integrations. It’s a vibrant and energetic video that reflects Slack’s brand personality and commitment to improving team collaboration.
Nest: Smart Home Solutions Made Simple
Nest’s animated corporate video focuses on smart home technology. It explains how users can control smart devices like light bulbs from their phones, highlighting the convenience and connectivity of the Nest ecosystem. The animation is straightforward and engaging, making the technology approachable for all users.
Airbnb: Building a Global Community
Airbnb’s video celebrates the strength of its community, sharing the milestone of 500 million guest arrivals worldwide. The animation conveys gratitude to hosts and guests alike, emphasizing the importance of being good neighbors and following house rules. This video effectively combines brand storytelling with community values.
Uber Eats: Marketing Tools for Growth
Uber Eats’ video highlights marketing tools available to restaurant partners, designed to attract new customers and increase orders. The animation walks through the ease of running ads through the Uber Eats manager platform, making digital marketing approachable for all business sizes.
LendKey
Network lending facilitates easier access to financing, streamlines the loan acquisition process, and helps mitigate risk through geographic diversification. By going beyond traditional lending models, it creates a reliable stream of loans, connects community lenders to broader lending channels, and strengthens community bonds. This minimalistic motion graphics production by Gisteo brings LendKey’s value proposition to life in a dynamic, engaging way.
Duolingo: Fun and Effective Language Learning
Duolingo’s video captures the brand’s fun, educational spirit. The animation showcases how users can learn new languages in an engaging and effective way. It’s a vibrant and playful video that reflects Duolingo’s mission to make language learning accessible to everyone.
Formerra +
Gain an elevated blend of time-saving technology and superior customer service—Formerra+ was made for you. This Gisteo production uses slick motion graphics to promote Formerra’s all-new ecommerce platform.
Pipedrive: Consultative Selling Explained
Pipedrive’s animated video breaks down the concept of consultative selling, focusing on customer needs and pain points before offering solutions. The animation is educational and practical, helping sales professionals understand and implement consultative techniques.
Google Privacy
Google’s privacy-focused animated video explains the types of information collected when users engage with Google services. The animation reassures viewers about data security and transparency, building trust through clear communication.
- Recognize: Employee Rewards Made Simple
Clippet – 2D Animation Brand Film.
A sleek, single-brand film leveraging minimalist line art to express the company’s design-first ethos.
Key Takeaways from These Animated Corporate Video Examples
Across these examples, several common themes emerge that contribute to their success:
- Customer-Centric Messaging: Videos like Beckman Coulter and Uber Eats focus on the customer experience, addressing pain points and offering clear solutions.
- Clear Visual Storytelling: Complex ideas are translated into simple, engaging visuals that enhance understanding, as seen in IBM and DNS Filter videos.
- Brand Personality and Values: Airbnb and GoFundMe videos effectively communicate community values and emotional connections.
- Educational Content: Pipedrive and Duolingo use animation to teach concepts and skills in an accessible way.
- Trust and Transparency: Google Privacy and Capital One videos build trust by openly addressing data security and financial responsibility.
- Inclusivity and Diversity: WorkForce’s video highlights the importance of diverse hiring, reflecting modern corporate priorities.
How to Create Your Own Animated Corporate Video
If you’re inspired by these best animated corporate video production examples and want to create one for your business, here are some essential steps to consider:
- Define Your Purpose: Identify the primary goal of your video—whether it’s to educate, recruit, promote, or engage.
- Know Your Audience: Tailor your message and visuals to resonate with your target viewers.
- Craft a Clear Script: Write concise, compelling copy that communicates your key points effectively.
- Choose the Right Animation Style: Select a style that aligns with your brand personality and message—be it 2D, 3D, whiteboard, or motion graphics.
- Work with Professionals: Collaborate with experienced animators and storytellers to bring your vision to life.
- Incorporate Branding: Use consistent colors, logos, and tone to reinforce brand identity.
- Include a Call to Action: Guide viewers on the next steps, whether it’s visiting your website, contacting sales, or downloading a resource.
- Optimize for Multiple Platforms: Ensure your video is suitable for websites, social media, presentations, and internal communications.
Frequently Asked Questions (FAQs)
What makes an animated corporate video effective?
An effective animated corporate video combines clear messaging, engaging storytelling, and visually appealing animation. It should address the audience’s needs, simplify complex concepts, and reflect the brand’s personality and values.
How long should a corporate animated video be?
Typically, corporate animated videos range from 1 to 3 minutes. This length is ideal for maintaining viewer attention while delivering concise, impactful information.
Can animated videos be used for internal communications?
Absolutely. Animated videos are excellent for internal communications, helping to explain policies, share company updates, onboard new employees, and foster engagement within teams.
What types of animation styles are popular for corporate videos?
Popular styles include 2D animation, motion graphics, whiteboard animation, and 3D animation. The choice depends on the brand’s tone, message complexity, and budget.
How do I measure the success of an animated corporate video?
Success can be measured through metrics like viewer engagement, shares, click-through rates, lead generation, and feedback from internal or external audiences.
Conclusion: Elevate Your Brand with Animated Corporate Videos
These best animated corporate video production examples from 2024 illustrate the transformative power of animation in corporate communication. Whether your goal is to educate, inspire, or connect, animated videos offer a versatile and compelling medium to bring your message to life.
By studying these examples, you can gain insights into effective storytelling techniques, creative animation styles, and strategic messaging that resonate with audiences. If you’re ready to elevate your brand and engage your stakeholders in a fresh, memorable way, an animated corporate video is a smart investment.
For businesses looking to create impactful animated videos, partnering with experienced production companies can make all the difference. With the right team, your ideas can be transformed into dynamic visual stories that drive results.
Remember, in today’s fast-paced digital world, the ability to capture attention and communicate clearly is more critical than ever. Animated corporate videos are not just a trend—they are a strategic tool that can help your business thrive.
Ready to start your animated corporate video journey? Don’t hesitate to schedule a free consultation today to discuss your project.