Affordable explainer videos that get to the gist

K.I.S.S. Explainers is Gisteo’s “economy class” offering. With K.I.S.S., we create cheap explainer videos for sales, marketing and training…without using cheesy templates or video maker softwares.

Watch: K.I.S.S. Overview

K.I.S.S. Explainers: affordable explainer videos meet the KISS principle

Keep it simple, stupid!  Also known as the “KISS Principle.”  The saying has been around since the 1960s, but seems more relevant now than ever. People want quick, easy, and painless. They want simple. In fact, according to this Harvard Business Review article, the biggest driver behind a consumer’s decision to purchase is simplicity. And there’s nothing stupid about that.

K.I.S.S. is Gisteo’s “economy class” offering aimed at start-ups and organizations of all types who need simple, affordable explainer videos to better compete in today’s attention-challenged world. We combine the same creativity and storytelling chops that have been central to Gisteo’s success with slightly simpler animation/production techniques…to offer a product that even “Mom and Pop’s” can afford.

KISS affordable explainer videos by Gisteo

Why the explainer video world needs K.I.S.S.

Maybe you’ve been there, done that already. If not, just open up a separate tab and google “cheap explainer videos.”  Go ahead. We’ll still be here.

Did you do it?  Well, if and when you do search for cheap explainer videos, you’ll undoubtedly find tsunami of offerings. Things like “free” video makers that allow you to create “stunning” videos in minutes. Or ads to freelancer/crowdsourcing sites where people claim to make “epic” explainers for like $300. When you start to probe deeper,  you’ll stumble across any number of online do-it-yourself tools. You’ll find ready-made templates that fail to mention just how much blood, sweat and tears you’ll need to invest for what will undoubtedly be an entirely mediocre (at best) final product.

At Gisteo, we already offer ones of the strongest-value-for money propositions around with our normal work.  However, we wanted to go one step further. We wanted to provide a way for those on a tight budget to get cheap explainer videos that they really can be proud of.

That’s why we created K.I.S.S. Explainers.  This offering was born out of what we saw was necessity in the marketplace to deliver cheaper, but still customized explainer videos at a price that even  “Mom and Pop” companies can afford. K.I.S.S. Explainers combines the same creativity and writing expertise that have been central to Gisteo’s success since 2011 with slightly simpler animation techniques and a streamlined production process.

Great storytelling, even with simpler animation, can be highly-effective. As we’ve preached about before, the magic to these videos lies first and foremost in the scripts. We keep it simple while helping you keep it simple and cut through the clutter with an explainer video that doesn’t look like it was made by your cousin Ricky-Bobby or someone who speaks English as a third language.

Forget the do-it-yourself tools

The truth is that those DIY platforms talk a good game…until you actually try to make your own video with them.  They’re way more complicated than you might think, for the average user anyway.  Actually, they’re not even that inexpensive. Most let you make your video for free but then you need to purchase a license to remove their branding, download the file, etc. and that can cost hundreds of dollars. Moreover, even if you invest the hours needed to pull it off, you’ll still end up with a mediocre, cookie-cutter explainer video that looks like…well…you did it yourself.  K.I.S.S. Explainers delivers a custom product at a cost that, once it’s all said and done, is price competitive with these DIY software tools. Plus, it looks a heckuva a lot better.

Affordable explainer video production by Gisteo
Affordable explainer videos by Gisteo

Careful with the off-shore guys

We get the allure of turning to Timbuktu or wherever for a cheap explainer video. Their websites are in English, the work looks decent and the prices are dirt cheap. It’s like win-win-win!  You feel like a genius. Until you actually try to work with these companies, that is.  The trust of the matter is that offshore companies CAN sometimes do fine work, but you need to be careful. You can definitely get burned…and badly.

We know that because we often get customers who come to us after getting lured into working with a firm in a faraway land. They’ll tell us about how painful the experience was, the awkward communication with the teams over there and the ultimately poor product they received.  It’s good because they come to us to do it right but it’s also frustrating because they have clearly had a bad experience. They’re now jaded on the whole explainer video process and industry.  With K.I.S.S., you’ll be dealing with a US-based company who has done the heavy-lifting for you.  With this offering, we use a reliable offshore team that does great work. We’ve vetted them and trained them for the past few years. In addition, we serve as your primary contact so there are no cross-cultural struggles or gaps in communication.

 

K.I.S.S examples

Below, you’ll see some examples of the type of smart storytelling and simple, yet effective animation you can expect with K.I.S.S’s affordable explainer videos. Note: work that you see on our main Portfolio page is covered by our normal pricing and doesn’t fall under the K.I.S.S. offering.

K.I.S.S. cheap explainer video pricing

You can view our transparent pricing structure below. This pricing applies exclusively to our K.I.S.S. affordable explainer videos, not our normal productions.

Just Animate!

$ 1,500

1st 60 seconds + $500/each additional 30 second increment

A perfect option if your script is 100% ready to roll. You supply the approved script with visual cues/instructions and we’ll bring it to life!

  • Voice over
  • Illustration & animation
  • Music & sound effects
  • 10 second free buffer included
  • Payment: 50% upfront, 50% upon completion
  • Average turnaround time: 3-4 weeks

Lets rock!

Full Service

$ 2,000

1st 60 seconds + $500/each additional 30 second increment

Our full-service package. We handle everything from concept to creation, with everything included. This is the most popular choice.

  • Script development
  • Voice over
  • Illustration & animation
  • Music & sound effects
  • 10 second free buffer included
  • Payment terms: 50% upfront, 50% upon completion
  • Average turnaround time: 4-5 weeks

Come on!

Fast Pass

$ 2,750

1st 60 seconds + $500/each additional 30 second increment

Same as our Full-Service package but everything is on an accelerated timeline. You get priority service while we sleep less & beg our spouses for forgiveness.

  • Script development
  • Voice over
  • Illustration & animation
  • Music & sound effects
  • 10 second free buffer included
  • Payment terms: 50% upfront, 50% upon completion
  • Average turnaround time: 2-3 weeks

I can't wait!

K.I.S.S. affordable explainer videos vs. Gisteo’s normal offering

Below is a quick comparison of how K.I.S.S. affordable explainer videos stack up vs. Gisteo’s normal explainer video productions.

K.I.S.S. productions

  • Full-service. Everything included.
  • High-quality, at a low price
  • One general style (per examples shown on this page)
  • Vetted, outsourced team used for animation
  • No storyboard. Revisions based on video draft presented
  • One round of free revisions included per stage

Normal productions

  • Full-service. Everything included.
  • High-quality, at a fair price
  • Diverse styles (per everything you see on our main Portfolio page)
  • In-house team performs the animation
  • Key-frame storyboard included
  • Unlimited revisions, within each stage of the project

How K.I.S.S. works

K.I.S.S. affordable explainer videos essentially work the same way as any Gisteo project. One slight difference (as noted above): due to the more simplistic style and streamlined work flow process, we normally start with character design upon finishing the script, but we don’t do a full storyboard. We instead show you  sections of the video for you to preview and provide feedback along the way.

You can view the general Gisteo process and better understand what you need to do to get started here. If you want to get a jumpstart on things, you can download our pre-production questionnaire using the button below.  Once you complete that, please send it to us at info@gisteo.com and we’ll be in touch promptly to discuss or contact us to further discuss your needs.

Download Questionnaire Now