How Much Does Corporate Video Cost?

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

When you assess, analyze, and allocate, you’re taking the critical steps necessary to budget for corporate video animation—but don’t overlook the subtleties that could sway your cost.

You’re navigating a complex landscape that intertwines artistry with technology, and it’s essential to grasp the elements that will dictate your project’s bottom line.

As you weigh the merits of a snappy 2D animation against the depth of a 3D production, remember that the expertise of the animator, the script’s nuances, and even the choice of soundtrack can have significant financial implications.

Your journey to captivating your audience with a polished, professional video is fraught with decisions that will affect not only the aesthetic outcome but also the fiscal reality of your endeavor.

Stick with me, and we’ll unravel the layers of expense that come with transforming your corporate message into an engaging animated experience, ensuring you don’t overlook any hidden costs that could emerge as you chart your course through the production process.

Key Takeaways

  • Animation style, video length, production quality, and customization requirements are factors that influence the pricing of explainer videos.
  • Different types of animation have different costs, with standard animation typically ranging from $5,000 to $10,000 and high-end animation costing $10,000 to $25,000 or more.
  • The production process for a corporate video animation includes pre-production, production, and post-production stages, with tasks such as concept development, storyboarding, animation, graphics, and refinement with narration and music.
  • In addition to the base cost, there are additional expenses to consider, such as voice-over talent and music rights, licensing for stock media, and translation services for a global audience.

Explainer Video Pricing

The cost of an explainer video can significantly vary, our prices range from $3,000 to $15,000 or more, depending on factors such as the animation style, video length, and overall production quality.

Custom animated pieces require a substantial amount of work from a creative team, which influences video production costs. A standard animated video typically falls between $5,000 and $10,000, reflecting the comprehensive effort of a full-service animation studio over a 6-8 week period.

If you’re aiming for high-end results, be prepared to invest $10,000 to $25,000 or above, as these projects demand skilled illustrators and animators whose meticulous labor intensifies per minute of footage.

Your budget, the information you need to convey, the explainer video’s duration, the chosen visual style, and the necessity for various edits and platforms will all shape the final cost.

Animation Types and Costs

Exploring the realm of explainer video pricing further, it’s essential to understand how different animation types and their associated costs can impact your project’s budget.

Here’s a snapshot of what you’re looking at in terms of animated video production:

Standard Animation ($3,000-$10,000)

  • Duration: 6-8 weeks
  • Features: Custom graphics animations, moderate complexity

High-End Animation ($10,000-$25,000+)

  • Duration: Varies based on project
  • Features: Frame-by-frame animation, high-quality illustrations

Entry-level options, starting from $3000, offer engaging content with styles like motion graphics or character animation. Remember, video costs can escalate with design details and complexity.

As you innovate, consider these factors to ensure your custom-made animated video aligns with your vision and budget.

Production Process Breakdown

Delving into the production process breakdown, it’s crucial to understand that creating a corporate video animation involves distinct stages, each with its own set of tasks and associated costs.

Initially, pre-production sets the stage with concept development and storyboarding. Here, innovative ideas are crafted into a cohesive narrative, often influencing video pricing.

During production, custom animated videos take shape through animation and graphics – a phase where high quality is pivotal to engaging viewers.

Post-production then refines these visuals with elements like narration and music, ensuring a polished final product.

Additional Cost Considerations

When budgeting for an animated corporate video, it’s crucial to consider additional expenses such as voice-over talent, music rights, and licensing for stock media. These components are essential to elevate your video’s quality and impact:

Voice-Over Talent and Music Rights

  • Professional narration can substantially enhance your message’s clarity and engagement.
  • Securing music rights ensures your video’s soundtrack complements your brand without legal issues.

Licensing and Translation Services

  • Stock footage and images can fill gaps in your story, but remember to allocate funds for proper licensing.
  • If your video needs to reach a global audience, don’t forget to budget for translation services tailored to your target market.

Considering these costs upfront will ensure your corporate video meets your video marketing goals, especially on platforms like social media where innovation is key.

Budgeting for Your Project

To accurately budget for your corporate video animation project, it’s essential to have a comprehensive understanding of the various cost-influencing factors. Transparent pricing helps you avoid hidden costs, and knowing the range—typically $5,000-$15,000 or more—is crucial. Custom animated videos require a creative team, which impacts the overall cost and should be clearly factored into your budgeting.

Aspect Consideration
Animation Style Influences the cost of an explainer video.
Video Length Longer videos increase production costs.
Production Value Higher quality demands a larger budget.

Frequently Asked Questions

How Much Does a 1 Minute Professional Video Cost?

Navigating the digital seas, a 1-minute professional video typically sets you back $1,000-$5,000. This cost compass steers through scriptwriting, filming, editing, and can climb with complexity and bespoke creative touches.

How Much Does a Professional 2 Minute Video Cost?

You can expect to pay anywhere from a few thousand dollars to over $10,000 for a professional 2-minute video, reflecting pre-production creativity, production caliber, and post-production polish.


Navigating the seas of corporate video animation costs is akin to charting a course through the Age of Discovery—thrilling yet complex.

Remember, your budget’s compass should guide you through the animation style, production intricacies, and additional frills.

By partnering with a seasoned navigator, you’ll unearth the treasure of a compelling video without plundering your coffers.

Set sail with a clear map of expenses, and your animated voyage will indeed be a prosperous one.

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