9 Types Of Corporate Videos You Need In 2024

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Are you ready to take your corporate communications to the next level and leave a lasting impression on your target audience?

Corporate videos offer a dynamic and engaging way to connect with your viewers, but with so many different types to choose from, where should you begin?

Well, get ready to unlock the power of corporate videos as we delve into the various types available to you.

From captivating promotional videos that showcase your brand’s unique identity, to informative explainer videos that simplify complex concepts, we’ll explore the possibilities and help you find the perfect fit for your business.

So, sit tight and get ready to discover the world of corporate videos that will take your company’s image to new heights.

Key Takeaways

  • Corporate videos are a highly effective tool for creating consumer awareness and driving sales.
  • They provide insights into a company’s products or services and showcase their unique identity.
  • Corporate videos can enhance brand recognition and market presence.
  • They can simplify complex concepts, educate the audience, and build trust and credibility with potential customers.

1. Promotional Videos

Are you looking for a highly effective way to create consumer awareness and drive sales for your products or services? Look no further than promotional videos.

These corporate videos are a powerful tool for marketing your brand and showcasing your products or services. Whether you’re launching a new product or want to increase visibility for your brand, promotional videos are an innovative and engaging solution.

By highlighting the unique selling points and competitive advantages of your offerings, these videos capture the attention of potential customers and generate interest. With their visually captivating content, promotional videos enhance brand recognition and engagement with your target audience.

They provide a dynamic and informative experience, ultimately leading to increased market presence and sales.

Don’t miss out on the opportunity to elevate your marketing strategy with promotional videos.

2. Explainer Videos

Looking to simplify complex concepts and educate your audience? Look no further than explainer videos. These informative videos provide insights into a company’s product or service in a colorful, fun, and engaging approach.

Whether they’re live-action, animated, or a blend of both, explainer videos focus on educating the audience rather than being overly commercial. Their main goal is to simplify complex concepts and increase audience understanding.

3. Product Demonstration Videos

Product demonstration videos bring your product to life, showcasing its features and benefits in a visually compelling and informative way. These videos are an essential type of corporate video that can effectively engage potential customers and drive sales.

Here are four reasons why product demonstration videos are a valuable addition to your video content:

  1. Simplify complex concepts: Product demonstration videos simplify complex concepts and make information easy to understand. They break down the features and benefits of your product in a way that resonates with your audience.
  2. Incorporate interesting visuals: These videos use interesting ways to present information, incorporating motion graphics and challenges. They keep viewers visually engaged, making it easier for them to comprehend the value your product offers.
  3. Engage with concise language: Product demonstration videos keep language simple and concise to engage the audience effectively. They focus on showcasing the unique aspects of your product and how it solves a problem or fulfills a need.
  4. Increase audience awareness and consideration: By showcasing your product in action, product demonstration videos increase audience awareness and consideration. They provide potential customers with a clear understanding of how your product can benefit them, ultimately boosting the likelihood of conversion.

Incorporating product demonstration videos into your video marketing strategy can help create engaging videos that captivate your audience and drive them towards purchasing your product.

4. Testimonial Videos

After captivating your audience with visually compelling product demonstration videos, it’s time to showcase the authentic experiences and positive feedback of satisfied customers through testimonial videos.

Testimonial videos feature real customers sharing their genuine thoughts and experiences with your products or services. These videos are a powerful tool for building trust and credibility with potential customers. By providing authentic reviews, testimonial videos serve as social proof, demonstrating the benefits and value of your offerings.

They can be used across various marketing channels, including your website, social media platforms, and email campaigns, to influence and persuade potential customers. Testimonial videos not only enhance the customer experience but also increase conversion rates by showcasing real-life examples of satisfied customers.

Incorporating testimonial videos into your video marketing strategy will further strengthen your brand and attract more customers.

5. Corporate Culture Videos

Corporate culture videos provide an immersive glimpse into the values, atmosphere, and personality of a company, allowing viewers to connect with the brand on a deeper level. These videos serve multiple purposes, including internal communication, brand identity, and attracting potential employees.

Here’s why corporate culture videos are essential:

  1. Internal communication: These videos facilitate effective communication within the organization, ensuring that everyone is aligned with the company’s values and goals.
  2. Brand identity: Corporate culture videos showcase the unique aspects that define a company’s brand, helping to establish a strong and memorable brand identity.
  3. Brand story: By sharing stories of employees and their experiences, these videos create an emotional connection with viewers, giving them insight into the company’s history and values.
  4. Attracting potential employees: Corporate culture videos highlight the company’s culture, work environment, and opportunities, making it an attractive place for top talent to work.

With corporate culture videos, companies can effectively communicate their values, attract potential employees, and build a strong brand identity that resonates with their audience.

6. Training Videos

Training videos are an invaluable tool for enhancing employee development and fostering a culture of continuous learning within an organization. They provide a platform to train new employees, improve skills, and ensure compliance with regulations and industry standards.

Training videos are essential for onboarding, teaching internal procedures, and enhancing employee knowledge and performance. They help in improving employee engagement, morale, and overall company operations.

These videos are a cost-effective and efficient way to convey complex information and ensure understanding. With training videos, you can provide consistent and standardized training to employees across different locations and time zones. They can be accessed anytime and anywhere, allowing for flexible learning.

7. Event Coverage Videos

Enhance your corporate events and capture their key moments with engaging and informative event coverage videos. These videos provide valuable insights into industry trends, challenges, and solutions. They focus on fostering a positive company culture and showcasing company achievements, while also highlighting the company’s future vision and direction.

Event coverage videos can be a powerful tool for promoting your brand and engaging your target audience. With the help of a professional production company, you can create compelling event coverage videos that leave a lasting impact.

Whether you’re hosting a conference, tradeshow, or launching a new product, event coverage videos can effectively showcase the highlights and key moments of your corporate events. Don’t miss the opportunity to capture and share the excitement and success of your next event.

8. Recruitment Videos

Attract top talent and showcase your company’s unique culture and values with captivating recruitment videos. These videos are an essential part of your talent acquisition strategy, allowing you to connect with prospective employees on a deeper level.

A well-crafted recruitment video not only attracts top talent but also increases brand awareness and strengthens your marketing strategy. By featuring real members of your team and highlighting their dedication and passion, you can convey your company’s message and values in a creative and engaging manner.

These videos provide potential employees with insights into your company’s operations and culture, helping them make informed decisions about joining your team. With the right recruitment video, you can create a lasting impression and attract individuals who align with your company’s vision and values.

9. Company Profile Videos

Looking to make a strong impression and showcase your company’s values and offerings? Let’s explore the power of company profile videos, which provide a comprehensive overview of your brand, its unique selling points, and the messages from top executives.

Here are four reasons why company profile videos are essential in corporate video production:

  1. Resonate with your target audience: Company profile videos have the ability to connect emotionally with viewers, making your brand memorable and creating a lasting impact.
  2. Build brand recognition and awareness: By showcasing your company’s values, products, and services, profile videos help your brand stand out in a crowded market, increasing visibility and attracting potential customers.
  3. Establish trust and credibility: These videos allow potential customers and stakeholders to get to know your company, understand its purpose, and build trust, leading to stronger relationships and increased loyalty.
  4. Show your competitive edge: Company profile videos highlight your unique selling points and competitive advantages, setting you apart from your competitors and positioning you as an innovative and industry-leading brand.

Frequently Asked Questions

What Is the Difference Between Commercial and Corporate Video?

Commercial videos are intended to promote and sell products or services to consumers, while corporate videos are created to showcase a company’s brand, values, and initiatives. They serve different purposes and target different audiences.

What Is Corporate Video Vs Promotional Video?

In a corporate video, you showcase your company’s identity, products, and values. It’s about conveying information, engaging viewers, and highlighting your responsible initiatives. A promotional video, on the other hand, focuses solely on promoting your brand or product.

How Long Should Corporate Video Be?

There is no perfect answer to how long your corporate video should be, it very much depends on what you’re looking for, I have talked about more about this in this blogpost.


In conclusion, corporate videos are a dynamic and versatile tool that can elevate your brand’s image and engage your audience in a meaningful way.

From powerful promotional videos that captivate attention to informative explainer videos and compelling testimonial videos, there’s a video format for every purpose.

So, why settle for ordinary when you can use the power of corporate videos to create extraordinary connections and achieve your business goals?

Dive into the world of corporate videos and unlock the potential for success.

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