Explainer Animation Video Uses: Elevating Your Brand in Today’s Market

In today’s fast-paced world, where content is king, a single, standard explainer video is no longer enough to make your brand stand out. Videos have become a crucial part of content marketing, offering a dynamic and engaging way to reach audiences. At Gisteo, we specialize in creating explainer animation videos that not only capture attention but also educate and inspire action.

In this article, we’re diving into the top 20 uses for explainer animation videos, showcasing how they can supercharge your brand and connect with your audience more effectively. Join us as we explore these innovative and impactful strategies to enhance your brand’s presence in the market!


1. Traditional Explainer Videos

2. Product Demo Videos

3. Brand Videos

4. Promo Videos

5. Training and Educational Videos

6. Sales Videos

7. Case Study Videos

8. Short Ads for Social Media

9. Internal Communication Videos

10. FAQ Videos

11. Company Culture Videos

12. Announcement Videos

13. Animated Presentations

14. Crowdfunding Videos

15. Onboarding Videos

16. Tips & Tricks Videos

17. Testimonial Videos

18. Employee Recruitment Videos

19. Comparison Videos

20. Email Campaign Videos

Video marketing fast facts for 2024

Need more data on why these explainer animation uses are relevant in today’s marketing landscape?  Check out these fast facts below!

  1. Every day, 3.1 billion individuals watch videos online.
  2. Video is utilized by 86% of marketers for promotional purposes.
  3. Live-streaming videos are employed by 73% of marketers.
  4. 54% of companies feature videos on their homepage.
  5. The most popular type of B2B video advertising for businesses is product demonstrations.
  6. The global value of influencer marketing is $13.8 billion.
  7. 54% of consumers believe that their favored brands should produce more video content.
  8. After viewing a brand’s social media videos, 64% of global customers decide to buy.
  9. As of 2023, 92% of marketers consider videos crucial to their promotional efforts.
  10. 92% of those marketing with videos report a positive return on investment.
  11. According to 86% of video marketers, videos are effective in generating potential customers.
  12. In 2023, online videos are predicted to make up 82.5% of all internet traffic, becoming the dominant form of online content.
  13. 86% of marketers utilize videos for content marketing.
  14. There’s been a 25% increase in companies adopting video marketing since 2016.
  15. 94% of marketers say that videos have enhanced customer understanding of their products or services.

Sources: WyzowlHubspotStatista

Explainer Animation Video Uses Infographic

For the visual learners out there, our tiday little infographic here gives you a bitesized look at the top 20 explainer animation video and marketing video uses:

Final Thoughts

In conclusion, explainer animation videos are more than just a marketing tool; they are a versatile and powerful medium for storytelling, education, and engagement. Through these top 20 explainer animation video uses, we’ve seen how they can simplify complex concepts, boost brand awareness, and drive conversions. Whether you’re looking to introduce a new product, train your staff, or connect with your audience on a deeper level, explainer video animations offer a creative and effective solution. As the digital landscape continues to evolve, the role of video content in shaping brand narratives and customer experiences becomes increasingly significant. So, consider incorporating explainer animation videos into your strategy to give your brand the cutting-edge advantage it deserves. Remember, in the world of content marketing, a well-crafted video can be the key to unlocking new opportunities and taking your brand to the next level.

If you need a partner to develop one or more of these explainer animation videos, contact us and we’ll be happy to discuss your needs!