Video explainers that get to the gist

Gisteo is a leading producer of animated video explainers. Since 2011, we’ve been crafting best-in-class videos for sales, marketing and training.

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Over the past decade, we’ve created video explainers for start-ups and smaller businesses to leading global brands including:

About our video explainers

At Gisteo, we produce a wide range of explainers for businesses, apps, services and more. Explainer videos are short videos that provide a quick introduction to a topic…or, as we like to say at Gisteo, explain the “gist” of something. Over the past decade, video explainers have exploded in popularity with organizations of all types and sizes producing them to help educate their target market and explain complex topics in an easily digestible way.

Unlike live action videos that depend on actors, sets, and costly productions, animated video explainers give you the freedom and flexibility to tell your story however you choose. You can explain your value proposition using whatever situation, environment, character or treatment you want..while saving serious money vs. a typical live action production.

““Working with the Gisteo team was amazing. Our engineering services business often has good marketing ideas, but we struggle pulling all the creative elements together. Gisteo made this easy. We exchanged our ideas with them, and they ran with it. We are delighted with the results!””

Ted MesserlyPresident & Managing Partner, Lumenance

Versatile styles to fit any need

Gisteo doesn’t produce cookie-cutter video explainers and, like snowflakes, no two gisteos are alike. Below are examples of our diverse styles, each tailored to your unique goals and preferences.  Check out the Portfolio section for much more.
2D Animation

A versatile animation style to bring any story to life!

Motion Graphics

2D graphics with a slick look & feel

Kinetic Typography

A marriage of imagery + animated text

Hand’s On

Whiteboard videos to inform and educate

Live Action with Visual Effects

A combination of real footage + animated graphics

3D Animation

Unleashing the “wow” factor

The importance of video explainers

If you’re thinking about getting a video explainer for your company, you’re not alone.  Videos explainers are among the most powerful, versatile and cost-effective marketing tools you can use. According to a Vidyard study, explainer videos are now the leading type of video that businesses have invested in.

In fact, not having a video explainer is becoming unusual: more than 81% of all companies showcase video on their website, according to HubSpot. And, out of those who don’t currently use video, 65% say they plan to start.

Let's talk

Book a video call with Stephen Conley, Founder & Creative Director.  Stephen will meet with you and your team to discuss your overall goals. He’ll provide his general thoughts on what approach you should take and answer any questions you might have about the process.

Before producing video explainers, Stephen worked at some of the world’s top advertising agencies. Since then, he’s worked with countless start-ups and leading brands during his 10+ years running Gisteo…so he knows his stuff when it comes to video explainers as well as branding and marketing in general!

Book it!