How To Make A Commercial Video That People Will Watch

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

Think creating a commercial video that grips your audience is a Herculean task? Think again. You’re about to learn the art of crafting video content that not only grabs attention within the first five seconds but also keeps your viewers hooked until the very end.

By infusing your storylines with genuine value and innovative thinking, you’ll create a powerful narrative that resonates. Add in high-quality production, strategic calls to action, and a keen understanding of your target audience’s needs, and you’ve got a recipe for a commercial video that’s more blockbuster than snoozer.

So, let’s dive in and start creating content that truly engages.

Key Takeaways

  • Understand your target audience’s interests, passions, and challenges
  • Create compelling storylines that grab the audience’s attention and highlight how your product or service provides a unique solution
  • Prioritize high-quality production to create a memorable video and continuously refine your approach for a unique ad
  • Incorporate creative, strategic calls-to-action and lead the audience through a compelling narrative, constantly refining them based on feedback.

Understanding Your Target Audience

The first step in creating a commercial video to captivate your audience is understanding who you’re speaking to. Knowing your target audience inside out is a rule of thumb for successful marketing videos.

It’s not just about what your product or service can do but how it satisfies your audience’s unique interests, passions, and challenges. Think about their likes, dislikes, needs, and wants. Craft your content to address their pain points, offering innovative solutions that resonate with them.

Avoid overwhelming them with unnecessary information; focus on delivering engaging and valuable content. Remember, the goal is to make a video that people will watch, so keep it relevant, creative, technical, and, most importantly, audience-focused.

Regularly seek their feedback and revise accordingly.

Creating Compelling Storylines

Once you’ve got a solid grasp of your audience’s needs and interests, your next step is to weave these insights into compelling storylines for your commercial video. A good script is crucial, keeping the audience’s attention the whole time and ensuring they don’t click that dreaded ‘skip ad’ option.

Start with an enticing hook within the first five seconds. This grabs your potential customer from the get-go.

Introduce a conflict or problem that resonates with your audience. This builds emotional engagement.

Show how your product or service provides a unique solution. This is your value proposition.

End with a powerful and innovative message that leaves a lasting impression.

Importance of High-quality Production

In your quest to create a memorable commercial video, prioritizing high-quality production is a must. The kind of video that makes viewers stick around is polished, unique, and engaging. It’s not just about using a 35mm lens or the latest tech but harnessing your unique skills to create an Ad that feels different from anything else.

Experiment with visuals, sounds, and messaging, continuously refining your approach. Write a Video Ad with clear, concise intentions, keeping your audience hooked with strong visual and audio elements. Regularly analyze and adjust your tactics to maintain this superior quality.

Incorporating Strategic Calls-to-action

After perfecting your production quality, your next move should be incorporating strategic calls-to-action in your commercial video. It’s always a good idea to keep the viewer’s attention in mind when crafting these directives.

  • Be Creative: Don’t be a talking head. Craft a call to action that’s unique, engaging, and avoids the generic.
  • Storytelling: Lead your audience to the call to action through a compelling narrative.
  • Test Multiple Endings: Play around with different conclusions to find the most effective delivery for your call to action.
  • Continuous Improvement: Feedback is invaluable. Constantly refine your call to action to keep viewers from hitting the ‘skip ad’ option.

Leveraging Analytics for Improvement

To ramp up the effectiveness of your commercial video, you’ve got to lean heavily on analytics. This isn’t just about creating a really good commercial; it’s about leveraging analytics for improvement and achieving the best results.

Analytics help you identify successful tactics and avoid those dull segments that bore your viewers. It’s a pain point no one wants to hit. So, give your viewers what they crave.

Use audience retention analysis to regularly revise your video’s look, feel, and sound. Create targeted content based on what your audience wants, not just what you think they need.

Feedback and revising aren’t just suggestions; they’re crucial steps in making a great video. Test multiple endings and let the data guide you to the most effective one.

Frequently Asked Questions

How Do You Make a Good Commercial Video?

To create a killer commercial video, captivate your audience from the get-go. Use unique content, tease them with open loops, and regularly mix things up. Finally, don’t forget to refine based on feedback.

How Much Do Commercial Video Cost?

It depends on what you’re looking, you can go as low as $1000 and as high as $10,000. At the end it comes down to what you’re looking for, you can learn more about it here.


In conclusion, creating captivating commercials is a craft that calls for clear comprehension of your crowd. Crafting compelling content, concentrating on quality production, and cleverly including calls-to-action is crucial.

Keep keenly checking your analytics to refine your strategy continually. Remember, the right blend of creativity and technicality can transform your commercial from a mere ad into an engaging narrative that resonates with your audience, enhancing viewer retention and boosting your brand.

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