What Is Commercial Video Production

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

In the digital age where content is king, visuals are queen, and innovation rules them all, commercial video production is your secret weapon.

It’s the art and science of crafting compelling short videos that tell your brand’s story, showcase your products, and engage your audience.

Through compelling visuals, concise scripts, and innovative techniques, you’re not just making an ad – you’re creating a powerful narrative that resonates with viewers.

Done right, commercial video production can be the launchpad that propels your business into the spotlight and keeps it there.

So, are you ready to harness the potential of commercial video production? Let’s dive in.

Key Takeaways

  • Commercial video production is a powerful tool for promoting a company’s mission, product, or service.
  • Engaging in commercial videos significantly boosts brand visibility and conversions.
  • Craft a compelling commercial video with attention to detail, incorporating a unique story and clear call-to-action.
  • Evaluate whether live-action or animation is better for your needs
  • When choosing a production company, look for expertise, experience, and an impressive portfolio.

Understanding Commercial Video Production

In the realm of marketing, commercial video production is a powerful tool for promoting your company’s mission, product, or service in an engaging and shareable format.

When you partner with a proficient video production agency, you’re not just creating a simple ad; you’re crafting a narrative that resonates with your audience.

The production process, from pre-production to post-production, demands technical mastery and creative vision. You’ll start with a clear concept, and then your production team will capture it with high-quality video content.

The result?

A commercial video that’s not just an advertisement but a piece of share-worthy content that strengthens your brand narrative.

Importance of Video in Marketing

You’ll find that incorporating commercial video into your marketing strategies can significantly boost your brand’s visibility and conversions, making it a crucial component in today’s video-centric world. Commercial videos, when produced with technical proficiency and creativity, can make your brand stand out amongst the 47 other videos a typical internet user watches daily.

Here’s why commercial video production is pivotal:

Importance of Video in Marketing How Commercial Videos Help
Brand Visibility Engaging videos increases brand awareness
Conversion Rates Clear call-to-actions in videos drive conversions
Customer Engagement Storytelling in videos resonates with viewers
Return on Investment Commercial videos have proven to have positive ROI
Innovation Videos allow for creative marketing strategies

Video marketing, therefore, is no longer optional. It’s a necessity.

Creating a Compelling Commercial Video

Crafting a compelling commercial video requires your keen attention to detail, from the story concept to the final cut.

To create a great commercial, know precisely what type of video you want to produce. Your commercial production process should start with a unique story that connects your audience emotionally.

The production crew plays a crucial role in capturing this essence. Music and sound effects contribute significantly to the overall impact, enhancing engagement.

Be authentic in your storytelling, as this will help forge a deeper bond with your viewers.

Finally, don’t forget to incorporate a clear call to action to prompt viewers to take your vision further.

This is the art of creating a commercial.

Costs and Timeline of Production

Understanding your commercial video production’s costs and timeline is essential for your budgeting and scheduling plans.

In the realm of commercial video production, costs can fluctuate based on factors like:

  1. The complexity of the production style used in your digital ad.
  2. The number of overall marketing videos you’re creating.
  3. The type of product or service you’re promoting.

Each of these variables directly influences the timeframe and budget needed.

Ideally, 30 seconds is a sweet spot for ads that resonate with your audience and fit typical media buys for broadcast TV.  Nowadays, it’s not uncommon to use longer online videos since the commercial will only be used online for YouTube or social media.  Generally speaking, longer duration means a higher budget and longer production times. 

Live-Action vs. Animation in Commercial Video Production

In the realm of commercial video production, both live-action and animation are viable choices. Each style possesses unique attributes and serves distinct purposes.

Live-Action Explainer Videos: Human Connection and Realism

Live-action videos are all about authenticity and human connection. They excel in scenarios where a personal touch is crucial. By showcasing real people, environments, and products, these videos create a sense of relatability and trust. They are particularly effective for:

 Demonstrating products in real-life situations.

  • Building a personal, emotional connection with the audience.
  • Offering a realistic view of services or products.

Animated Explainer Videos: Simplifying Complex Ideas

On the other hand, animated videos are the go-to for explaining complex concepts in a simple, engaging manner. Their versatility in design and storytelling makes them ideal for:

 Breaking down intricate ideas into digestible content.

  • Offering creative and visually appealing narratives.
  • Ensuring ease of future edits and updates.

Choosing a Production Company

When selecting a production company for your commercial video, numerous factors need your attention to ensure you’re making the right choice. Take the plunge into the digital world by focusing on expertise, experience, and an impressive portfolio.

The right company should understand your audience and be able to create video ads that build brand awareness and drive sales. This is the time to start looking for one of the best in commercial video production. A company that can provide innovative solutions, showcasing their creativity and technical proficiency.

Frequently Asked Questions

What Are the 5 Types of Video Production?

You’re looking at five main types of video production: corporate, event, educational, promotional, and entertainment. Each serves a unique purpose, but all combine visuals and audio to convey messages, evoke emotions, and influence audiences.

What Is Commercial Ad Production?

Commercial ad production is your ticket to success. It’s creating short, punchy ads for TV or online designed to showcase your product or mission. It’s about capturing attention and making your brand unforgettable.

How Do You Film a Commercial Video?

You’ll capture the client’s brand using precise, high-quality shots. Incorporate music, voiceovers, and graphics in post-production. Use storytelling to engage viewers and optimize your video for the platform where it’ll be posted.


So, you see, commercial video production isn’t just a piece of the marketing puzzle. It’s the heart that pumps life into your brand’s story.

It’s an investment that can skyrocket your brand awareness, fan the flames of customer engagement, and boost sales.

So, choose a proficient production company wisely and let your brand’s voice be heard, loud and clear, in this digital age.

After all, a picture may be worth a thousand words, but a video is worth a million impressions.

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