How To Make An Infomercial Video

Stephen Conley
Stephen Conley
Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

As the saying goes, ‘A picture is worth a thousand words,’ but a well-crafted infomercial video can be worth a thousand sales. You’re about to embark on a journey of innovation and creativity to create a compelling infomercial that resonates with your target audience.

Let’s delve into the nitty-gritty of planning, scripting, filming, and editing to produce a persuasive video that not only showcases your product but also leaves viewers reaching for their wallets.

Remember, you’re not just making a video; you’re crafting a sales catalyst that can transform your business.

Key Takeaways

  • Infomercials require a strategic marketing approach, using a spokesperson and testimonials to build trust.
  • Crafting an infomercial script involves setting the tone, incorporating authentic testimonials, and including a strong call to action.
  • User testimonials are crucial in persuading potential customers, showcasing authenticity, and highlighting the value of the product.
  • Selecting the ideal platform involves understanding the target audience, considering cost versus reach, and choosing a platform that grabs viewers’ attention.

Understanding Infomercial Basics

Before you dive into creating your own infomercial, you must understand the basics of this unique form of advertising. The infomercial format is a hybrid of information and commercial content designed to educate your potential customers about your product while boosting brand recognition.

Creating a successful infomercial requires a strategic marketing approach. You’ll need to use a spokesperson who can compellingly present your product and incorporate testimonials to build trust. An immediate call to action is a must-have element to stimulate direct responses from your audience.

Remember, creating an infomercial is more than just a promotional tool; it’s an opportunity to tell a captivating story about your product, fostering a deeper connection with your audience.

Crafting Your Infomercial Script

Once you’ve grasped the basics of infomercial creation, it’s time to dive into crafting your compelling script. This is where you get to bring your product to life and show your target audience the magic of your product in action.

  • First, set the tone for your product. Is it fun? Serious? Luxurious? Match the vibe you wish to project.
  • Next, weave in testimonials and endorsements to solidify your product’s credibility. These should feel authentic and sincere, not contrived.
  • Lastly, your script must have a strong and immediate call to action. Make your infomercial irresistible by making the audience feel like they can’t afford to miss out.

Incorporating User Testimonials

After crafting a compelling script, the next step in making your infomercial video stand out is incorporating user testimonials effectively.

Great testimonials from real people who’ve used your products can persuade potential customers to make a purchase. Remember, the key to creating a successful infomercial is authenticity.

Using genuine feedback showcases the true value of your product, building trust with your audience. Make sure to highlight a diverse range of experiences, showing how your product has benefited different demographics.

This broad appeal can resonate with varied viewers, increasing the chances of creating a successful product infomercial. In the end, it’s about showing potential customers the real-world effectiveness of your product, convincing them that it’s worth the investment.

Selecting the Ideal Platform

Now that you’ve incorporated effective user testimonials into your infomercial let’s dive into the crucial aspect of selecting the ideal platform to broadcast it. This choice can make or break your direct marketing efforts, so it’s essential to get it right.

You’ll need to consider three key things:

  • Target Audience: Understand where your audience spends their time. Are they more likely to watch a television channel or browse social media platforms? Choose accordingly.
  • Marketing Goals: Consider how each platform aligns with your goals. Online video platforms like a YouTube channel can help you reach a wider audience.
  • Budget and Reach: Compare the cost versus reach of each platform.

Selecting the ideal platform will help you format your infomercial to grab viewers’ attention and effectively promote your infomercial.

Shooting and Editing Your Video

In creating your infomercial video, it’s crucial you pay close attention to both the shooting and editing phases to ensure a professional and compelling final product. While shooting, balance creativity and practicality to make things attractive yet realistic. Hiring a professional can aid in achieving the appropriate tone and look.

The editing phase is where you have the final say. Here, consider attention spans and ensure the information presented is concise. The choice of audio track and background music can drastically influence the viewer’s perception.

Shooting Editing
1 Professional help Final say
2 Balance creativity and practicality Attention spans
3 Appropriate tone Concise information
4 Visual appeal Audio track
5 Realistic depiction Background music

Frequently Asked Questions

What Is an Infomercial Video?

An infomercial video is your ticket to showcase products or services on TV. It’s a mix of information and sales pitch designed to educate potential customers and boost your brand recognition. It’s like a long commercial but smarter.

What Is the Format of an Infomercial?

You’d think infomercials are Hollywood productions! They typically feature a spokesperson, customer testimonials, and a well-crafted script. High-quality visuals, catchy music, and a strong call to action are the cherries on top.

Commercial vs Infomercial

While commercial videos and infomercials both aim to promote products or services, they differ significantly in their format, style, and ultimate purpose. Commercial videos are short, 30-second spots designed to build brand awareness through captivating visuals and entertaining or aspirational messaging. You can learn how to create a commercial video here.


In a nutshell, crafting an infomercial video is no walk in the park, but with careful planning, compelling storytelling, and a sprinkle of authenticity, your product can shine in the spotlight.

Make sure your script is engaging, testimonials are genuine, and the urge to buy is irresistible.

With the right platform and visuals, you’ve got a winning recipe.

So, roll up your sleeves, put your creative cap on, and get ready to woo your audience with a spectacular infomercial.

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